Friday, 22 May 2026 · Vol. III · No. 47 · Bharat edition · ₹15
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Reporting from the villages of India
Southpulse
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Culture·Weaving

In Pochampally, a younger generation returns to the loom — on its own terms

They use Instagram. They refuse the middleman. They are bringing the ikat back, and they are pricing it like the work it is.

Kavya Nellore
May 10, 2026·7 min read
Photo · Bhoodan Pochampally, Telangana

Bhoodan Pochampally, Telangana · May 10, 2026

Sruthi Macherla is twenty-six, has an engineering degree from JNTU Hyderabad, and weaves ikat saris on a four-pedal pit loom.

She learned anyway. The loom is in the same room it has been in for forty years.

My father said the loom was not for educated girls. I said the loom does not know that.
Kavya Nellore

Field reporter for SouthPulse, covering culture from Telangana. Focuses on ground-level accountability and community-led governance.

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